If you think it's branding…

Huge ad budgets…

Or their traffic and rankings…

YOU'RE WRONG.

These things are all essential but are symptoms of one fundamental truth.

Their ability to outsell relies nearly 100% on 3 "simple" levers.

Three simple yet game-changing truths that most Sellers skip yet is the difference between Sellers struggling to stay profitable with dwindling sales and top Sellers who dominate categories profitably.

These three levers are the answer to the "legacy results epidemic" happening across the industry right now...

Sellers with products they launched using rebates and keyword-stuffed links with questionable review-getting strategies that no longer fly.

And launching new products and struggling to get the velocity of sales and reviews needed to build into sustained profit because of the increasing cost of PPC and competition in the market. 

Sound familiar?

We see this more and more as Amazon becomes more competitive, PPC gets more expensive, and prices are being suppressed in almost all categories.

And the only way you think you can "compete" is by dropping your pricing.

Like a race to the bottom. 

But a race that nearly everyone is losing… everyone except a select few.

So who wins? 

The elite few know exactly what it takes to outsell their competitors while maintaining unbeatable profitability.

Those elite few are the businesses sourcing and developing better products at better prices than their competitors ever will.

So they can compete in the modern Amazon landscape AND maintain sustainable profitability.

The universal truth is this: 

He or She who can pay the most to acquire a customer wins.

This business is Product and Margin -- period.

Keyword research, listing conversion, and PPC are accelerants.

❌ It doesn't matter how good you are at picking the right keywords...

❌ It doesn't matter how great your listing content is...

❌ And it doesn't matter how good you are at PPC optimization...

✅ If you don't have visually unique products developed for a target customer avatar...

✅ If you don't have margins that allow you to acquire customers effectively...

✅ And if you don't have payment terms that give you more operating cash to order more units, launch products frequently and compound growth faster...

You won't succeed. 

The days of "buying and badging" white-label products from Alibaba are over.

You must create unique products at better prices than your competitors ever will to sustain growth and profit.

The ONLY WAY to do that is by sourcing directly from the top manufacturers in China and working with them very closely to develop visually unique products cost-effectively and agree on payment terms that allow you to quickly compound growth in your business.

Now, getting into these manufacturers and factories requires relationships, cultural understanding, and experience.

And although Alibaba is a great resource for finding factories, it will NEVER get you the quality, pricing, speed, and reliability that an in-person relationship will (more on that in a second).

And the mistake most Sellers make is they think they're done at the point of finding a factory on Alibaba because going to China feels out of reach.

That's why only global brands used to be able to access these manufacturers and factories…

It used to take years of trial and error, learning the culture, volumes of orders coming through, and multiple trips to China visiting over 500 factories to find the very best.  

You'll notice I said, "Used to."

Because now a select few of you can access what used to be only available to global brands - now cheaper and faster than ever before.

I'd like to introduce you (and invite you) to China Magic - an experience that will give you direct access to…